http://www.carinatous.com Carina Tous Fri, 16 Nov 2012 15:04:55 +0000 http://www.carinatous.com en http://www.carinatous.com/ESCAPE http://www.carinatous.com/following/carinatous.com/ESCAPE Fri, 16 Nov 2012 15:04:55 +0000 Carina Tous 1089163 The objective of this one-minute documentary was to create an emotional video portrait. It was filmed on a Flip camera and edited in Final Cut Pro. The accompanying book is simply a print translation of the video, and is meant to portray the same emotion and atmosphere as the video piece. The objective of this one-minute documentary was to create an emotional video portrait. It was filmed on a Flip camera and edited in Final Cut Pro. The accompanying... http://www.carinatous.com/PUNCH http://www.carinatous.com/following/carinatous.com/PUNCH Sun, 17 Jun 2012 22:45:43 +0000 Carina Tous 3606022 For the Punch! Culture Shelf app, I created and worked on the icons for: Rick Santorum, Game of Thrones, North Korea ads, 12 Angry Men, and Prepper Moms. Within the articles, I made changes or designed for: Prepper Moms, News Quiz, and Cabin Pressure. <img src="http://payload65.cargocollective.com/1/2/86950/3606022/punch2.jpg" width="670" height="503" width_o="670" height_o="503" src_o="http://payload65.cargocollective.com/1/2/86950/3606022/punch2_o.jpg" data-mid="18674938" border="0" align="left"/><img src="http://payload65.cargocollective.com/1/2/86950/3606022/punch3.jpg" width="670" height="503" width_o="670" height_o="503" src_o="http://payload65.cargocollective.com/1/2/86950/3606022/punch3_o.jpg" data-mid="18674942" border="0" align="left"/><img src="http://payload65.cargocollective.com/1/2/86950/3606022/punch5.jpg" width="670" height="503" width_o="670" height_o="503" src_o="http://payload65.cargocollective.com/1/2/86950/3606022/punch5_o.jpg" data-mid="18674946" border="0" align="left"/><img src="http://payload65.cargocollective.com/1/2/86950/3606022/punch19.jpg" width="670" height="503" width_o="670" height_o="503" src_o="http://payload65.cargocollective.com/1/2/86950/3606022/punch19_o.jpg" data-mid="18675175" border="0" align="left"/><img src="http://payload65.cargocollective.com/1/2/86950/3606022/punch7.jpg" width="670" height="503" width_o="670" height_o="503" src_o="http://payload65.cargocollective.com/1/2/86950/3606022/punch7_o.jpg" data-mid="18674949" border="0" align="left"/><img src="http://payload65.cargocollective.com/1/2/86950/3606022/punch8.jpg" width="670" height="503" width_o="670" height_o="503" src_o="http://payload65.cargocollective.com/1/2/86950/3606022/punch8_o.jpg" data-mid="18674951" border="0" align="left"/><img src="http://payload65.cargocollective.com/1/2/86950/3606022/punch9.jpg" width="670" height="503" width_o="670" height_o="503" src_o="http://payload65.cargocollective.com/1/2/86950/3606022/punch9_o.jpg" data-mid="18674953" border="0" align="left"/><img src="http://payload65.cargocollective.com/1/2/86950/3606022/punch10.jpg" width="670" height="503" width_o="670" height_o="503" src_o="http://payload65.cargocollective.com/1/2/86950/3606022/punch10_o.jpg" data-mid="18674955" border="0" align="left"/><img src="http://payload65.cargocollective.com/1/2/86950/3606022/punch11.jpg" width="670" height="503" width_o="670" height_o="503" src_o="http://payload65.cargocollective.com/1/2/86950/3606022/punch11_o.jpg" data-mid="18674957" border="0" align="left"/><img src="http://payload65.cargocollective.com/1/2/86950/3606022/punch12.jpg" width="670" height="503" width_o="670" height_o="503" src_o="http://payload65.cargocollective.com/1/2/86950/3606022/punch12_o.jpg" data-mid="18674958" border="0" align="left"/><img src="http://payload65.cargocollective.com/1/2/86950/3606022/punch13.jpg" width="670" height="503" width_o="670" height_o="503" src_o="http://payload65.cargocollective.com/1/2/86950/3606022/punch13_o.jpg" data-mid="18674960" border="0" align="left"/><img src="http://payload65.cargocollective.com/1/2/86950/3606022/punch14.jpg" width="670" height="503" width_o="670" height_o="503" src_o="http://payload65.cargocollective.com/1/2/86950/3606022/punch14_o.jpg" data-mid="18674961" border="0" align="left"/><img src="http://payload65.cargocollective.com/1/2/86950/3606022/punch15.jpg" width="670" height="503" width_o="670" height_o="503" src_o="http://payload65.cargocollective.com/1/2/86950/3606022/punch15_o.jpg" data-mid="18674963" border="0" align="left"/><img src="http://payload65.cargocollective.com/1/2/86950/3606022/punch16.jpg" width="670" height="503" width_o="670" height_o="503" src_o="http://payload65.cargocollective.com/1/2/86950/3606022/punch16_o.jpg" data-mid="18674969" border="0" align="left"/><img src="http://payload65.cargocollective.com/1/2/86950/3606022/punch17.jpg" width="670" height="503" width_o="670" height_o="503" src_o="http://payload65.cargocollective.com/1/2/86950/3606022/punch17_o.jpg" data-mid="18674972" border="0" align="left"/><img src="http://payload65.cargocollective.com/1/2/86950/3606022/punch18.jpg" width="670" height="503" width_o="670" height_o="503" src_o="http://payload65.cargocollective.com/1/2/86950/3606022/punch18_o.jpg" data-mid="18674979" border="0" align="left"/> - For the Punch! Culture Shelf app, I created and worked on the icons for: Rick Santorum, Game of Thrones, North Korea ads, 12 Angry Men, and Prepper Moms. Within... http://www.carinatous.com/MRM http://www.carinatous.com/following/carinatous.com/MRM Sun, 17 Jun 2012 22:06:12 +0000 Carina Tous 3606051 During my stay at MRM Worldwide, I worked primarily as a Designer and Art Director for their U.S. Army account. I also worked on Nikon, General Mills, Exxon Mobil, and Chase in various capacities. I worked closely with Sr. Art Directors and Creative Directors to create or update digital experiences for their clients without straying from their brand guidelines—which is extremely integral to such large media-spanning companies. <img src="http://payload65.cargocollective.com/1/2/86950/3606051/mrm1.jpg" width="670" height="447" width_o="670" height_o="447" src_o="http://payload65.cargocollective.com/1/2/86950/3606051/mrm1_o.jpg" data-mid="18674197" border="0" align="left"/><img src="http://payload65.cargocollective.com/1/2/86950/3606051/mrm2.jpg" width="670" height="447" width_o="670" height_o="447" src_o="http://payload65.cargocollective.com/1/2/86950/3606051/mrm2_o.jpg" data-mid="18674200" border="0" align="left"/><img src="http://payload65.cargocollective.com/1/2/86950/3606051/mrm3.jpg" width="670" height="447" width_o="670" height_o="447" src_o="http://payload65.cargocollective.com/1/2/86950/3606051/mrm3_o.jpg" data-mid="18674201" border="0" align="left"/><img src="http://payload65.cargocollective.com/1/2/86950/3606051/mrm4.jpg" width="670" height="447" width_o="670" height_o="447" src_o="http://payload65.cargocollective.com/1/2/86950/3606051/mrm4_o.jpg" data-mid="18674204" border="0" align="left"/><img src="http://payload65.cargocollective.com/1/2/86950/3606051/mrm5.jpg" width="670" height="447" width_o="670" height_o="447" src_o="http://payload65.cargocollective.com/1/2/86950/3606051/mrm5_o.jpg" data-mid="18674206" border="0" align="left"/>My primary responsibilities for the Army account were in large part updating their website from 2.0 to 3.0. I updated templates and designs for enormous sections of the site—in particular (and in their entirety) the AMEDD (Army Medical) section, the For Parents section, as well as the Career Explorer. I was also involved in (and often directed as well as designed) interactive banners. <img src="http://payload65.cargocollective.com/1/2/86950/3606051/mrm6.jpg" width="670" height="447" width_o="670" height_o="447" src_o="http://payload65.cargocollective.com/1/2/86950/3606051/mrm6_o.jpg" data-mid="18674209" border="0" align="left"/><img src="http://payload65.cargocollective.com/1/2/86950/3606051/mrm7.jpg" width="670" height="447" width_o="670" height_o="447" src_o="http://payload65.cargocollective.com/1/2/86950/3606051/mrm7_o.jpg" data-mid="18674211" border="0" align="left"/><img src="http://payload65.cargocollective.com/1/2/86950/3606051/mrm8.jpg" width="670" height="447" width_o="670" height_o="447" src_o="http://payload65.cargocollective.com/1/2/86950/3606051/mrm8_o.jpg" data-mid="18674212" border="0" align="left"/><img src="http://payload65.cargocollective.com/1/2/86950/3606051/mrm9.jpg" width="670" height="447" width_o="670" height_o="447" src_o="http://payload65.cargocollective.com/1/2/86950/3606051/mrm9_o.jpg" data-mid="18674215" border="0" align="left"/><img src="http://payload65.cargocollective.com/1/2/86950/3606051/mrm10.jpg" width="670" height="447" width_o="670" height_o="447" src_o="http://payload65.cargocollective.com/1/2/86950/3606051/mrm10_o.jpg" data-mid="18674216" border="0" align="left"/>While working on Nikon, I was able to contribute to the conception of the Nikon 1 "Huge" campaign, along with creating and designing assets for the current Nikon USA site. During my stay at MRM Worldwide, I worked primarily as a Designer and Art Director for their U.S. Army account. I also worked on Nikon, General Mills, Exxon Mobil,... http://www.carinatous.com/Ringling-College-Admissions http://www.carinatous.com/following/carinatous.com/Ringling-College-Admissions Fri, 19 Aug 2011 12:11:25 +0000 Carina Tous 1884993 *HOW International Design Award 2012 Winner *Gold ADDY Winner 2011/2012: Discover Ringling USB *Gold ADDY Winner 2011/2012: Recruitment Suite *InHOWse Outstanding Achievement Award 2012 (Currently in January 2013 edition of HOW) *Featured in Print Regional Design Annual 2012 The new Ringling College Admissions had three components: print, web, and interactive. Working with Ojai Mitchell in the Ringling College Design Center, we tackled the challenge of creating an engaging, video-based interactive environment for prospective students to learn about the school as well as the majors, as told by students. It was important that it was as transparent and natural as possible - with nothing scripted, and all questions developed through conversation with the students, by the students. It will be sent out on a USB, with a central concept of Discovery. View the experience online <img src="http://payload.cargocollective.com/1/2/86950/1884993/clickhere.png" width="670" height="419" width_o="670" height_o="419" src_o="http://payload.cargocollective.com/1/2/86950/1884993/clickhere_o.png" data-mid="9325789" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/86950/1884993/Screen shot 2011-08-19 at 11.30.05 AM.png" width="670" height="419" width_o="670" height_o="419" src_o="http://payload.cargocollective.com/1/2/86950/1884993/Screen shot 2011-08-19 at 11.30.05 AM_o.png" data-mid="9325715" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/86950/1884993/Screen shot 2011-08-19 at 11.30.15 AM.png" width="670" height="419" width_o="670" height_o="419" src_o="http://payload.cargocollective.com/1/2/86950/1884993/Screen shot 2011-08-19 at 11.30.15 AM_o.png" data-mid="9325716" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/2/86950/1884993/Screen shot 2011-08-19 at 11.31.03 AM.png" width="670" height="419" width_o="670" height_o="419" src_o="http://payload.cargocollective.com/1/2/86950/1884993/Screen shot 2011-08-19 at 11.31.03 AM_o.png" data-mid="9325719" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/86950/1884993/Screen shot 2011-08-19 at 11.31.31 AM.png" width="670" height="419" width_o="670" height_o="419" src_o="http://payload.cargocollective.com/1/2/86950/1884993/Screen shot 2011-08-19 at 11.31.31 AM_o.png" data-mid="9325722" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/86950/1884993/gic.png" width="670" height="419" width_o="670" height_o="419" src_o="http://payload.cargocollective.com/1/2/86950/1884993/gic_o.png" data-mid="9325790" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/86950/1884993/ill.png" width="670" height="419" width_o="670" height_o="419" src_o="http://payload.cargocollective.com/1/2/86950/1884993/ill_o.png" data-mid="9325791" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/86950/1884993/pdi.png" width="670" height="419" width_o="670" height_o="419" src_o="http://payload.cargocollective.com/1/2/86950/1884993/pdi_o.png" data-mid="9325792" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/86950/1884993/Screen shot 2011-08-19 at 11.33.52 AM.png" width="670" height="419" width_o="670" height_o="419" src_o="http://payload.cargocollective.com/1/2/86950/1884993/Screen shot 2011-08-19 at 11.33.52 AM_o.png" data-mid="9325723" border="0" align="left"/> Each major has a distinct personality— which is why each page is different, referencing quotes from students and the overall look and feel of that particular major. It was very important for us to establish that every major at Ringling is unique, so that prospective students were able to establish a deeper connection to the material. Other screens, such as Ringling Campus, Sarasota, and Starting Out, are based on information besides that of the academic. <img src="http://payload.cargocollective.com/1/2/86950/1884993/package.jpg" width="670" height="412" width_o="670" height_o="412" src_o="http://payload.cargocollective.com/1/2/86950/1884993/package_o.jpg" data-mid="9325894" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/86950/1884993/cover2.jpg" width="670" height="412" width_o="670" height_o="412" src_o="http://payload.cargocollective.com/1/2/86950/1884993/cover2_o.jpg" data-mid="9325893" border="0" align="left"/> Using the concept of Discovery and the interactive nature of the piece, the packaging provides the same tone and vibrancy as the USB content. With so many videos on the USB (41 in total), Ojai and I were able to hire on two other videographers/editors: Therese McPherson and José Diaz. We directed them and provided information & guidelines for each video based on the major and student. To achieve the incredible interaction, we worked with Allen Harrison on development and coding. *HOW International Design Award 2012 Winner *Gold ADDY Winner 2011/2012: Discover Ringling USB *Gold ADDY Winner 2011/2012: Recruitment Suite *InHOWse Outstanding... http://www.carinatous.com/Science-Over-Fiction http://www.carinatous.com/following/carinatous.com/Science-Over-Fiction Thu, 18 Aug 2011 16:19:56 +0000 Carina Tous 1881799 This is a promotional graphic for the James Randi Educational Foundation — founded in 1996 to help people defend themselves from paranormal and pseudoscientific claims. The JREF works to inspire an investigative spirit in a new generation of critical thinkers. <img src="http://payload.cargocollective.com/1/2/86950/1881799/poster2cargo2.jpg" width="670" height="893" width_o="670" height_o="893" src_o="http://payload.cargocollective.com/1/2/86950/1881799/poster2cargo2_o.jpg" data-mid="9308157" border="0" align="left"/> This is a promotional graphic for the James Randi Educational Foundation — founded in 1996 to help people defend themselves from paranormal and pseudoscientific... http://www.carinatous.com/Infographic-Series http://www.carinatous.com/following/carinatous.com/Infographic-Series Tue, 08 Mar 2011 19:13:19 +0000 Carina Tous 1148171 Based on the creative process as well as the effects of Without Words. <img src="http://payload.cargocollective.com/1/2/86950/1148171/info1.jpg" width="670" height="894" width_o="670" height_o="894" src_o="http://payload.cargocollective.com/1/2/86950/1148171/info1_o.jpg" data-mid="5523818" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/86950/1148171/info2.jpg" width="670" height="894" width_o="670" height_o="894" src_o="http://payload.cargocollective.com/1/2/86950/1148171/info2_o.jpg" data-mid="5523819" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/86950/1148171/info3.jpg" width="670" height="894" width_o="670" height_o="894" src_o="http://payload.cargocollective.com/1/2/86950/1148171/info3_o.jpg" data-mid="5523820" border="0" align="left"/> Based on the creative process as well as the effects of Without Words. http://www.carinatous.com/ING-Campaign http://www.carinatous.com/following/carinatous.com/ING-Campaign Tue, 08 Mar 2011 17:58:39 +0000 Carina Tous 1120603 Working with Myhra Mirza and Ann La Rose, we expanded the No Jobs chapter of No Logo (see poster analyzation here) into an AIGA Conference, called ING (Innovation Needs Genius), to be held in London, England. The conference was geared toward the working classes currently suffering from unemployment or concern with the recent economic downturn. The conference would, in effect, be a way to recognize and understand obstacles in and around the workplace, and by doing so overcome them. The four-day event began on April 1st, a Thursday, and was meant to be a subtle remark about the overall employment situation. <img src="http://payload.cargocollective.com/1/2/86950/1120603/ing1.jpg" width="505" height="338" width_o="505" height_o="338" src_o="http://payload.cargocollective.com/1/2/86950/1120603/ing1_o.jpg" data-mid="5383554" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/86950/1120603/ing2.jpg" width="505" height="338" width_o="505" height_o="338" src_o="http://payload.cargocollective.com/1/2/86950/1120603/ing2_o.jpg" data-mid="5383555" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/86950/1120603/brochure1.jpg" width="648" height="605" width_o="648" height_o="605" src_o="http://payload.cargocollective.com/1/2/86950/1120603/brochure1_o.jpg" data-mid="5383553" border="0" align="left"/> The ING Convention brochure was designed using bright, bold, and playful colors in order to attract attention, with the type matching its dynamic personality. The contents of the brochure include where the convention was being held, what convention-goers would be doing, the day-to-day agenda, and how to participate. <img src="http://payload.cargocollective.com/1/2/86950/1120603/INGtwitter2.jpg" width="670" height="346" width_o="1485" height_o="767" src_o="http://payload.cargocollective.com/1/2/86950/1120603/INGtwitter2_o.jpg" data-mid="5383993" border="0" align="left"/> A designed Twitter account for the convention, where you can get updates on information changes or additions to the event list. <img src="http://payload.cargocollective.com/1/2/86950/1120603/INGweblayout-01.jpg" width="670" height="418" width_o="1280" height_o="800" src_o="http://payload.cargocollective.com/1/2/86950/1120603/INGweblayout-01_o.jpg" data-mid="5383994" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/86950/1120603/INGweblayout-02.jpg" width="670" height="418" width_o="1280" height_o="800" src_o="http://payload.cargocollective.com/1/2/86950/1120603/INGweblayout-02_o.jpg" data-mid="5383995" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/86950/1120603/INGweblayout-08.jpg" width="670" height="419" width_o="1280" height_o="801" src_o="http://payload.cargocollective.com/1/2/86950/1120603/INGweblayout-08_o.jpg" data-mid="5383996" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/86950/1120603/INGweblayout-09.jpg" width="670" height="418" width_o="1281" height_o="801" src_o="http://payload.cargocollective.com/1/2/86950/1120603/INGweblayout-09_o.jpg" data-mid="5383997" border="0" align="left"/> The website is where convention-goers can plan their journey, get information on speakers, presentations, and other events as well as contact information. Working with Myhra Mirza and Ann La Rose, we expanded the No Jobs chapter of No Logo (see poster analyzation here) into an AIGA Conference, called ING (Innovation... http://www.carinatous.com/No-Jobs http://www.carinatous.com/following/carinatous.com/No-Jobs Tue, 01 Mar 2011 20:14:47 +0000 Carina Tous 1087153 This poster was a group collaboration with Myhra Mirza and Ann La Rose. We were tasked to read and analyze the third chapter of Naomi Klein’s No Logo, entitled No Jobs. We compiled the main concepts presented in the chapter, and we created connections between these ideas in six main themes: Parallel Ideas, Cause & Effect, No Connection, Integral Correlation, and Connecting. The data that resulted was then placed in an adjacency matrix. By using the core idea of the matrix itself, we redesigned the information into something both legible and beautiful. <img src="http://payload.cargocollective.com/1/2/86950/1087153/nojobs1.jpg" width="670" height="1005" width_o="853" height_o="1280" src_o="http://payload.cargocollective.com/1/2/86950/1087153/nojobs1_o.jpg" data-mid="5221556" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/2/86950/1087153/nojobs4.jpg" width="670" height="377" width_o="853" height_o="481" src_o="http://payload.cargocollective.com/1/2/86950/1087153/nojobs4_o.jpg" data-mid="5221559" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/86950/1087153/nojobs2.jpg" width="670" height="363" width_o="853" height_o="463" src_o="http://payload.cargocollective.com/1/2/86950/1087153/nojobs2_o.jpg" data-mid="5221557" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/86950/1087153/nojobs3.jpg" width="670" height="450" width_o="853" height_o="574" src_o="http://payload.cargocollective.com/1/2/86950/1087153/nojobs3_o.jpg" data-mid="5221558" border="0" align="left"/> This poster was a group collaboration with Myhra Mirza and Ann La Rose. We were tasked to read and analyze the third chapter of Naomi Klein’s No Logo, entitled No... http://www.carinatous.com/Time-Life-Ships http://www.carinatous.com/following/carinatous.com/Time-Life-Ships Tue, 01 Mar 2011 20:08:53 +0000 Carina Tous 1100726 The Time Life textbooks of decades past are, while very informative, incredibly outdated. The concept behind the redesign of the Ships textbook was to use as much of the original book as possible, but updating it to reflect a more contemporary audience. All the diagrams were redrawn vectored, and any photographic treatment was fairly conservative. The limited color palette of the book was designed to let the reader focus on the information provided within the book while still creating a dynamic and interesting contrast to the text. <img src="http://payload.cargocollective.com/1/2/86950/1100726/IMG_2860.jpg" width="670" height="446" width_o="2048" height_o="1365" src_o="http://payload.cargocollective.com/1/2/86950/1100726/IMG_2860_o.jpg" data-mid="5382657" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/86950/1100726/IMG_2938.jpg" width="670" height="446" width_o="2048" height_o="1365" src_o="http://payload.cargocollective.com/1/2/86950/1100726/IMG_2938_o.jpg" data-mid="5382686" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/86950/1100726/IMG_2868.jpg" width="670" height="446" width_o="2048" height_o="1365" src_o="http://payload.cargocollective.com/1/2/86950/1100726/IMG_2868_o.jpg" data-mid="5382668" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/86950/1100726/IMG_2871.jpg" width="670" height="446" width_o="2048" height_o="1365" src_o="http://payload.cargocollective.com/1/2/86950/1100726/IMG_2871_o.jpg" data-mid="5382671" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/86950/1100726/IMG_2877.jpg" width="670" height="446" width_o="2048" height_o="1365" src_o="http://payload.cargocollective.com/1/2/86950/1100726/IMG_2877_o.jpg" data-mid="5382673" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/86950/1100726/IMG_2889.jpg" width="670" height="446" width_o="2048" height_o="1365" src_o="http://payload.cargocollective.com/1/2/86950/1100726/IMG_2889_o.jpg" data-mid="5382679" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/86950/1100726/IMG_2924.jpg" width="670" height="446" width_o="2048" height_o="1365" src_o="http://payload.cargocollective.com/1/2/86950/1100726/IMG_2924_o.jpg" data-mid="5382680" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/86950/1100726/IMG_2925.jpg" width="670" height="446" width_o="2048" height_o="1365" src_o="http://payload.cargocollective.com/1/2/86950/1100726/IMG_2925_o.jpg" data-mid="5382681" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/86950/1100726/IMG_2865.jpg" width="670" height="446" width_o="2048" height_o="1365" src_o="http://payload.cargocollective.com/1/2/86950/1100726/IMG_2865_o.jpg" data-mid="5382663" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/86950/1100726/IMG_2929.jpg" width="670" height="446" width_o="2048" height_o="1365" src_o="http://payload.cargocollective.com/1/2/86950/1100726/IMG_2929_o.jpg" data-mid="5382683" border="0" align="left"/> The Time Life textbooks of decades past are, while very informative, incredibly outdated. The concept behind the redesign of the Ships textbook was to use as much... http://www.carinatous.com/PURE-Campaign http://www.carinatous.com/following/carinatous.com/PURE-Campaign Tue, 22 Feb 2011 00:16:43 +0000 Carina Tous 1083550 PURE is about breaking away from the subconscious conformity which technology propagates, and reconnecting with ourselves. It advocates against the transhumanist philosophy, and urges a less technologically-involved life, in order for us as a species to evolve both our intellect and our emotional intelligence. <img src="http://payload.cargocollective.com/1/2/86950/1083550/identity1.jpg" width="670" height="279" width_o="960" height_o="400" src_o="http://payload.cargocollective.com/1/2/86950/1083550/identity1_o.jpg" data-mid="5230405" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/86950/1083550/identity.jpg" width="670" height="279" width_o="960" height_o="400" src_o="http://payload.cargocollective.com/1/2/86950/1083550/identity_o.jpg" data-mid="5230368" border="0" align="left"/> The campaign became typographically represented with large, organic letterforms to portray both an inherent importance as well as a hybrid of human and technological traits. To the right of the identity are a series of emoticons aptly named “The Emotes.” The iconic faces themselves originated from the letter ‘e’ in the PURE logo, but are also reminiscient of the shape of keys on a Mac keyboard. The Emotes serve as a way to garner attention from the target audience using a language that they understand, while also remaining simple enough to become a design element. <img src="http://payload.cargocollective.com/1/2/86950/1083550/poster1.jpg" width="670" height="893" width_o="960" height_o="1280" src_o="http://payload.cargocollective.com/1/2/86950/1083550/poster1_o.jpg" data-mid="5228854" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/86950/1083550/poster8.jpg" width="670" height="893" width_o="960" height_o="1280" src_o="http://payload.cargocollective.com/1/2/86950/1083550/poster8_o.jpg" data-mid="5221033" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/86950/1083550/poster7.jpg" width="670" height="893" width_o="960" height_o="1280" src_o="http://payload.cargocollective.com/1/2/86950/1083550/poster7_o.jpg" data-mid="5228865" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/86950/1083550/poster6.jpg" width="670" height="893" width_o="960" height_o="1280" src_o="http://payload.cargocollective.com/1/2/86950/1083550/poster6_o.jpg" data-mid="5228864" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/86950/1083550/poster5.jpg" width="670" height="893" width_o="960" height_o="1280" src_o="http://payload.cargocollective.com/1/2/86950/1083550/poster5_o.jpg" data-mid="5228863" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/86950/1083550/poster4.jpg" width="670" height="893" width_o="960" height_o="1280" src_o="http://payload.cargocollective.com/1/2/86950/1083550/poster4_o.jpg" data-mid="5228861" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/86950/1083550/poster3.jpg" width="670" height="893" width_o="960" height_o="1280" src_o="http://payload.cargocollective.com/1/2/86950/1083550/poster3_o.jpg" data-mid="5228859" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/86950/1083550/poster2.jpg" width="670" height="893" width_o="960" height_o="1280" src_o="http://payload.cargocollective.com/1/2/86950/1083550/poster2_o.jpg" data-mid="5228856" border="0" align="left"/> The poster series for PURE uses the simplicity of the Emotes paired with clever, snappy copy and bright, popping color to attract the target audience and point them in the direction of the website. <img src="http://payload.cargocollective.com/1/2/86950/1083550/siteinmac.jpg" width="670" height="625" width_o="1714" height_o="1600" src_o="http://payload.cargocollective.com/1/2/86950/1083550/siteinmac_o.jpg" data-mid="5230590" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/86950/1083550/siteinsafari.jpg" width="670" height="503" width_o="1337" height_o="1005" src_o="http://payload.cargocollective.com/1/2/86950/1083550/siteinsafari_o.jpg" data-mid="5230592" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/86950/1083550/SITE-01.jpg" width="670" height="502" width_o="2048" height_o="1535" src_o="http://payload.cargocollective.com/1/2/86950/1083550/SITE-01_o.jpg" data-mid="5230186" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/86950/1083550/SITE-02.jpg" width="670" height="502" width_o="2048" height_o="1535" src_o="http://payload.cargocollective.com/1/2/86950/1083550/SITE-02_o.jpg" data-mid="5230190" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/86950/1083550/SITE-03.jpg" width="670" height="502" width_o="2048" height_o="1535" src_o="http://payload.cargocollective.com/1/2/86950/1083550/SITE-03_o.jpg" data-mid="5230195" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/86950/1083550/SITE-04.jpg" width="670" height="502" width_o="2048" height_o="1535" src_o="http://payload.cargocollective.com/1/2/86950/1083550/SITE-04_o.jpg" data-mid="5230202" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/86950/1083550/SITE-05.jpg" width="670" height="502" width_o="2048" height_o="1535" src_o="http://payload.cargocollective.com/1/2/86950/1083550/SITE-05_o.jpg" data-mid="5230218" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/86950/1083550/SITE-06.jpg" width="670" height="502" width_o="2048" height_o="1535" src_o="http://payload.cargocollective.com/1/2/86950/1083550/SITE-06_o.jpg" data-mid="5230222" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/86950/1083550/SITE-07.jpg" width="670" height="502" width_o="2048" height_o="1535" src_o="http://payload.cargocollective.com/1/2/86950/1083550/SITE-07_o.jpg" data-mid="5230227" border="0" align="left"/> The website is the primary focus of the PURE campaign, from which the audience gathers their information and can order PURE merchandise. The audience can find the "mission statement" of the organization as well as research and articles that support their stance on technology and the human condition. The site then proposes different solutions to this problem, still using the research as support, as well as letting them take part in the (re)CONNECT project— a series of videos that features speakers from varying scientific fields explaining the role of technology in our lives, and its consequences. The site also moves into sections like "The DIY" (The Do-It-Yourself) where the audience can find PDFs available for download which hold instructions on how to make their own items— including t-shirts, magnets, stickers, buttons, and more. The store section only displays featured items, and to shop you are taken to a secure e-commerce merchant. The website also allows you to subscribe to the PURE magazine as well as provide access to Emotes resources, such as desktops, print-outs, and avatars. Essentially the entire purpose of the site is for the audience to gain knowledge about the various ways in which they can disconnect with technology and reconnect with themselves. <img src="http://payload.cargocollective.com/1/2/86950/1083550/fiveshirts.jpg" width="670" height="491" width_o="1806" height_o="1324" src_o="http://payload.cargocollective.com/1/2/86950/1083550/fiveshirts_o.jpg" data-mid="5230583" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/86950/1083550/buttons.jpg" width="500" height="500" width_o="500" height_o="500" src_o="http://payload.cargocollective.com/1/2/86950/1083550/buttons_o.jpg" data-mid="5230582" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/86950/1083550/book.jpg" width="670" height="441" width_o="1341" height_o="884" src_o="http://payload.cargocollective.com/1/2/86950/1083550/book_o.jpg" data-mid="5230581" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/86950/1083550/reconnectkit2.jpg" width="670" height="669" width_o="850" height_o="850" src_o="http://payload.cargocollective.com/1/2/86950/1083550/reconnectkit2_o.jpg" data-mid="5230585" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/86950/1083550/PUREmagazine-cover-01.jpg" width="670" height="867" width_o="850" height_o="1100" src_o="http://payload.cargocollective.com/1/2/86950/1083550/PUREmagazine-cover-01_o.jpg" data-mid="5230584" border="0" align="left"/> There are a number of concept items associated with PURE that are meant to broaden the target horizon and reach more people in more ways. The first is a book, The ⌘Z Generation, which touches on the new technological world being built by the latest generation, and the consequences of this, both positive and negative. PURE Magazine details new PURE-sponsored events and explorations into the world, and contains the latest articles on emotion, psychology, the human condition, and managing stress in a technology-run world. The Reconnect Kit holds small, meaningful, and sometimes humorous items to help you on your journey of reconnection. The shirts and buttons are simply the fastest and coolest way to draw in the younger demographic. PURE is about breaking away from the subconscious conformity which technology propagates, and reconnecting with ourselves. It advocates against the transhumanist...